Long-headed Coneflower is a distinctively notable, drought-tolerant perennial native to North America. Its unusual blossoms feature slender, drooping petals radiating from a tall, elongated central cone, giving the flower its characteristic appearance- hence the common name “Mexican Hat”. Its blooms are a magnet for bees, butterflies, and a variety of beneficial insects, while later in the season the cones provide seeds for birds, especially finches.
This prairie wildflower has long been appreciated for both its visual charm and its ecological resilience. It thrives in full sun and well-drained soils, while tolerating drought and poor soil conditions that challenge less hardy species. Historically, the genus Ratibida was also noted for limited medicinal uses by Native American communities, though today it is grown primarily for its striking floral display and its role in supporting native pollinators. Its bold, surprising shape, low-maintenance growth and long-lasting blooms make it a favorite in restoration plantings and sunny garden borders, bringing texture, resilience and unmistakable spirit to any sunny landscape.